[[Textile News] The situation in the textile industry is complex and changeable, and how do textile enterprises hold orders?]
Release date:[2024/4/29] Is reading[70]次

The industry situation is complex and changing how do textile enterprises hold orders

Jiaxing Shengbang Technology Co., LTD


At present, the situation of the textile industry is complex and changeable, and the recovery of demand is slow. The sustainable development of textile enterprises is facing more challenges.

1 Exports of textiles and clothing are lower than expected

Affected by factors such as low temperature, spring orders are delayed, domestic market demand is insufficient, textile and clothing exports are less than expected, the peak season is not prosperous characteristics are obvious, and enterprises are cautious in purchasing raw materials.

The inventory of finished products of textile enterprises increased

In March, the new orders of textile enterprises were still small, the characteristics of the traditional peak season were not obvious, the growth momentum of downstream consumption was insufficient, and sales were not smooth.

Textile and apparel exports are less than expected, foreign trade demand has not rebounded on a large scale, and the export amount has declined year-on-year. Data from the General Administration of Customs show that in March, China's textile and apparel exports totaled 20.81 billion US dollars, an increase of 17.2% month-on-month, down 21.1% year on year; In the first quarter of 2024, the cumulative export volume of textile and apparel was 65.91 billion US dollars, an increase of 2.0%.

Cotton prices at home and abroad have fluctuated downward

In March, domestic cotton demand was weak, and cotton prices showed a downward trend. In the international market, at the beginning of the month, due to the strong export of US cotton swabs, prices rose, and the USDA released 2024/25 US cotton intention area increased year-on-year at the end of the month, while the Federal Reserve is expected to delay interest rate cuts, the US dollar index rose, and cotton prices fell mainly.

2. Rapid growth of weaving capacity

In March this year, the China Filament Weaving Association released the production capacity of domestic filament weaving as of the end of 23. Because the production capacity is too large, the growth rate is too fast, so the data also surprised many textile people, but this data is far from the end, the huge weaving capacity is still growing rapidly.

The rapid growth of weaving capacity, whether the market can absorb it? In recent years, whether it is the domestic market or the foreign market, there has been a very obvious expansion.

China is a developing country with a large population. In recent years, with the continuous improvement of infrastructure construction in the central and western regions of China, a large number of manufacturing industries have been transferred to the originally economically underdeveloped areas, bringing a large number of jobs to the local people, effectively improving the income of local residents, and releasing a huge consumer market.

Food, clothing, housing and transportation are the basic needs of people, and the purchasing power of clothing will naturally increase as the income of local residents increases.

It has been 11 years since China put forward the Belt and Road Initiative in 2013. In the cooperation, China has brought not only goods, but also infrastructure to help local economies and enhance the consumption power of local residents. With the east wind of the Belt and Road, China's textile enterprises have also accelerated the pace of going to sea.

However, from the physical sense of the textile people themselves in recent years, the situation of overcapacity is still more obvious, and the cloth production is more and more year by year, but the profit is lower and lower year by year.

3 How do textile enterprises hold orders

"Gold three silver four" traditional market season overall lack of color, raw material prices are high, the downstream affordability is limited, product price increases are difficult. Intelligent, differentiated, cost-effective is still the direction of the current transformation and upgrading of enterprises.

When purchasing raw materials, we can only predict the future sales according to our finished product inventory and raw material inventory, and then determine the purchase quantity and purchase price according to our own financial capacity. No matter what situation, the enterprise only to achieve the ultimate quality, reduce the cost to the extreme, the service to the extreme, can win in the competition.

Positioning in differentiated products, to develop new products with new equipment, and with the improvement of technical level, equipment is constantly upgraded to improve production efficiency; In addition, keep up with the market, challenge difficult differentiated products, timely grasp the trend of market demand, develop new varieties to meet various needs, and maintain a certain degree of confidence, mainland enterprises should adhere to the road of high-quality development.

Adjust the product structure, optimize the production cost, improve the product quality, in order to enhance the market competitiveness of enterprises. The next step of the enterprise will be to develop environmentally friendly outdoor functional new products according to market demand to cope with the current industry situation.

Due to the fierce market competition, the current product sales price is difficult to follow the raw material cost increase, and the operating profit of the enterprise has declined significantly. Enterprises should do a good job of product and market positioning, only adhere to the product quality, production costs and service quality to achieve the ultimate, adhere to the high-quality development of the road, in order to be in an invincible position in the current market competition.

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